Keeping Them in the Know

For my social media class we are reading Katie Paine’s “Measure What Matters.” Like I’ve said before I’m really enjoying this book because it’s easy to read and full of good information for PR nerds.

Chapter 10 was about measuring what employees think. At the end of the chapter Paine touched on the fact that employees are going to expect change to happen if you collect data from them. If a company says they are collecting data and the employees participate, they’re going to expect changes for improvement.

A couple things you as an employer can do to help maintain a good relationship with your employees:

1. Give them feedback.

Being a PR nerd and knowing the importance of evaluation I would want to know the results of a study that my employer conducted. I would also like to know the changes that are going to be made.

2. Don’t be afraid to get all employees involved.

In order to gain insight of how all your employees feel, you need to get information from a sampling that includes all of your employees. This can also prevent anyone feeling left out.

3. Explain and interpret the data to them.

Some employees might not know what the number and figures mean, so it would be good to explain to them what the data means.

It’s always good to know what your employees think, but it’s also important to follow up with them to explain the findings and why it was important to collect the data.

Cheers,

Jake