I’m well aware of the fact social media is in our everyday
life, but did not realize the true outreach until tonight.
Tonight I was watching an epic high school football playoff
game between St. Ignatius and Mentor. Anyone who has any appreciation for
sports would have enjoyed watching the battle between these two teams. The game
went into three overtimes and was a highly intense and exciting game. But I
digress.
My realization of the true outreach of social media came to
me after the first overtime began and St. Ignatius scored on a perfectly thrown
pass. Immediately after the touchdown my brother and I both picked up our
phones. I went to Twitter and I thought my brother was checking a txt message
or something. After the second overtime started (obviously because of a Mentor rebuttal)
and St. Ignatius scored again, I went to Twitter again while my brother picked
up his phone again. I then realized that my brother was live tweeting the game!
My 15 year old brother, who’s a sophomore in high school, was live tweeting a
game! The PR nerd in me became a little excited.
I realized that younger and younger generations are getting
on the social media bandwagon and have more than enough capability to do so.
This is just one small sign that social media is spreading at an exponential rate.
If you are in an industry, or one day will be, whose target
audience is the teenagers, you need to be on social media as of yesterday. If
you don’t do this you will be left in the dust.
Get on it,
Jake
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