Friday, November 2, 2012

Steps for PR Success


I was checking out my Twitter feed today and saw this post by @EdelmanDC titled “Five Rules for Starting Out Your PR Career” written by Matthew Harrington. Well with me being a senior and all, who will be entering the job marketing at an increasing fast rate, I decided to take a peek at what Harrington had to say. Here are his top five basic rules:

1.     Raise your hand:
Be willing to help out and participate in a project. This shows you have an active interest in the company. It may mean more work for you, but it can provide extra experience.

2. Be curious:
Harrington says to “be a student” of the media. Keep reading newspapers, listen to NPR and basically staying up-to-date on current events. Being informed about the world around you can be beneficial.

3. Step out of your comfort zone:
Work on projects that you may not have an initial interest in. Doing this can broaden your horizons, and you may find that you might actually like the topic.

4. Remember: managers aren’t mind readers:
Ask questions and ask for advice because you won’t understand everything right away and things won’t be handed to you. If you build a good rapport tings will come easier.

5. Take notes:
This can show that you are actively engaged in the meeting, and that the steps following the meeting will remain true to what was actually talked about in the meeting.

Harrington makes an excellent point at the end of the article stating, “Using these rules won’t just enable you to start your career right, they are critical to sustaining and maintaining your career’s path in a changing world.” Basically, if you do these steps and they will help you succeed.

Now go and take a step in the right direction,

Jake

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