We started the morning off with Dr. Trahan giving a
presentation on media relations and about the “before, during and after” of an
interview. The biggest point that I took from the presentation was the amount
of preparation that is needed for a successful interview. According to Dr.
Trahan he said in order to complete a successful interview you generally need
one minute of prep time for every minute you’re on camera. So if your spokesperson
is going to be on camera for seven minutes, you need at least seven hours of
prep time.
This blew my mind! I didn’t know that much time needed to be
devoted to an interview. But as Dr. Trahan went on to explain, reporters can
ask just about anything and your spokesperson needs to be prepared for
anything.
After the presentation we had the opportunity to do on
camera training with Dr. Trahan. Going into it I was naturally a little
nervous, but once you get on camera instincts kick in and you just go with the
questions asked. The trick is trying to remember all the points that Dr. Trahan
talked about in his presentation.
All in all everyone who participating in the training did
really well, and Dr. Trahan had many positives to tell us as well as a few
things to improve on. He is an extremely entertaining presenter and knows his
stuff. I had a great experience and I learned valuable information, which is
good because I’m interested in media relations and the more knowledge I have
the better!
Always learning and improving,
Jake
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