Monday, December 3, 2012

Who Likes Toast?

I was checking out my Twitter feed today perusing for something to write about when I found this tweet from Bill Stoller (@PublicityGuru) titled “15 ways to use Twitter to toast your competition.” The article came from Mark Schaefer’s blog “grow” was interesting and a good read. Because the article is kind of long I’m not going to post all 15 ways, so you can read it here if your heart desires.


I will, however, point out a couple of the points that I really liked.

4. Discover consumer problems, product issues, or potentially damaging PR disasters:
Monitoring your brand can be extremely beneficial because people will turn to social media to complain about a product or service in an instant. If you’re keeping an eye out for these things you can prevent a lot of headaches.

11. Use your tweets as real-time testimonies:
“Always tell a story” is something that I’ve learned from my professors here at ONU. If you can make something thing personal and get on that level with your target audiences it’s going to be beneficial for you in the long-run.

15. Twitter is a great way to keep up on the latest news and trends:
Knowing real-time news and trends can keep you ahead of the competition especially if they are not doing this. Being able to make decisions and work with the most up-to-date information is best.

Now you can go out and have a better presence on Twitter and can use it to better your personal brand or your company’s.

Get to toasting,

Jake

3 comments:

  1. First of all, great title for your post. I wanted to read this blog just because of the title. All of the tips are really great, but I especially like number 11. I can't stand it when I go through my Twitter feed and companies just push push push. Their tweets are nothing about information and I usually just scroll past them. If there is a story or testimony, I am more likely to pay attention. Good post!

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  2. I follow Bill Stoller as well! I actually saw an article he tweeted similar to this one a couple of weeks ago. He posts really relevant and useful public relations and branding information. This was a great post Jake. I really liked how you brought in the points from the article you thought were most relevant and important to you. It's awesome!

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  3. Jake,
    I agree with Katie - great title! I was interested right away.
    However, I have to correct your "since." It should be "because." And maybe you have time to correct it before Aggie sees it (:
    But back on topic, this was a great post. I never know what to do with Twitter, so these tips will definitely help me out.

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